Author Archives: philcole1206

Olympic Based Ideas!

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The Big Issue: There are two sides to every story

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Create Your Own Brand: Grasp – Mental Energy Drink

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For our Brand and Branding Unit me and Luke Ashworth had to create our own soft drinks brand. We thought there was a gap for a drink that improved your mental focus, to promote this we needed an angle so we decided to use curiosity as an attribute this drink enhanced.  Therefore we designed this poster campaign. However, the strength of this idea lies in the app. Which main aim was to spark behavioural change by giving the general public to opportunity to be more curious. Therefore the app centred around the discovery of inspirational and interesting locations or events, where they scanned a code to earn points. As you earned more points you got more rewards.

YCN Salad Cream Brief: Food’s Best Friend App

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To help with our ‘Foods Best Friend’ campaign we thought we could enhance our message through the use of an App. To us it was clear that what Heinz is trying to do is add value to all food experiences. Therefore why should this just be confined to the use of its sauces. We thought as ‘Food’s Best Friend” Salad Cream was perfectly situated to be a food guide to its audience.

YCN Salad Cream Brief: Food’s Best Friend Print Campaign

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This is the campaign me and Kieran Child produce for YCN’s Salad Cream Brief. The idea behind the work is that Salad Creams relationship with food is very similar to that of people and their friends. Salad Cream is fun, dependable, versatile and exciting and that is what it offers Food. Therefore Salad Cream is ‘Food’s Best Friend’. Which we’ve tried to convey through these posters.