For our Brand and Branding Unit me and Luke Ashworth had to create our own soft drinks brand. We thought there was a gap for a drink that improved your mental focus, to promote this we needed an angle so we decided to use curiosity as an attribute this drink enhanced. Therefore we designed this poster campaign. However, the strength of this idea lies in the app. Which main aim was to spark behavioural change by giving the general public to opportunity to be more curious. Therefore the app centred around the discovery of inspirational and interesting locations or events, where they scanned a code to earn points. As you earned more points you got more rewards.
Super cool and innovative packaging design!
To help with our ‘Foods Best Friend’ campaign we thought we could enhance our message through the use of an App. To us it was clear that what Heinz is trying to do is add value to all food experiences. Therefore why should this just be confined to the use of its sauces. We thought as ‘Food’s Best Friend” Salad Cream was perfectly situated to be a food guide to its audience.
This is the campaign me and Kieran Child produce for YCN’s Salad Cream Brief. The idea behind the work is that Salad Creams relationship with food is very similar to that of people and their friends. Salad Cream is fun, dependable, versatile and exciting and that is what it offers Food. Therefore Salad Cream is ‘Food’s Best Friend’. Which we’ve tried to convey through these posters.
Many believe telling a story in adverts can make them much more effective. In my opinion there is no better example of this than BBH’s absorbing and enthralling depiction of the Johnnie Walker history.
Received good feedback from my second draft, made a few small changes. Then printed for submission.
Sent of second draft of case study after adding in the responses from the other sources who recently replied.